Great content and presentation is our passion. To build your brand, your content should display
Clarity. Consistency. Cohesion.
Much of the time, Less is More. We strive to make content clear, concise, and compelling.
Whether or not your communication is accurate, it's often the case that too many thoughts and ideas are competing for attention.
"Break it down."
To be clear, in the interest of clarity it's good to present just one or two simple ideas on a page.
Consistency involves "local coherence". In other words, pieces of content should resonate with each other within at least their immediate context, such as a page or website.
Consistency concerns not only specific elements, such as design and subject matter, but it should also involve more nebulous characteristcs, like tone or persona.
"Mean more than you say, by design."
Cohesion involves how well your various types of content "work together" across multiple contexts.
Certain characteristics and earmarks should be identifiable across all your content, no matter what medium or channel is used to share it. If not, it is more likely to muddy your brand than to build it.