Highly focused, hand-crafted, mobile-friendly web pages that are likely to be the first port of call for a visitor (either through search results or direct links originating offsite)
A Landing Page is your friend. And it's your chance to make each visitor your friend.
You get to present one thing: one concept, one event, one product, or one service. Just remember to be:
Clear. Concise. Compelling.
How are we doing so far?
A good landing page usually involves identifying a common problem, and providing a solution.
Visitors to your landing page are expecting to find something helpful, and directly relevant to their original query when they arrive. If that's clear, and they like what they find, they may explore further.
A Landing Page should have a specific goal. Ideally, it should result in the visitor taking a particular action.
This action might be purchasing something, signing up for a newsletter, or generating a lead inquiry.
A landing page should make this easy, by presenting a clear Call-to-Action, like a well-labeled button...